This management of this whole life cycle of selecting->editing->applying rules->generating->testing->deploying with proper optimisation gives you a robust tool which you can use to drive many common activities on your site, not to mention you will have 800+ solutions for digital marketing at your disposal via tagCommander. The shine of tagCommander rises through the management of its life cycle which goes beyond a notch of the standards of tag management thus by giving it extra benefits. Google Tag Manager Alternative #4: TagCommander: You will copy those codes and paste them preferably just under the tag if it is asynchronous tag and under if it is an asynchronous tag. Upon registering at Piwik pro, you will get a code that you will have to implement in your site in order to integrate it. Proper testing can be done before deploying.Excluding the inbuilt tags, you can also use customized tags.Deploying and management are very easy and user-friendly.With additional security and enhanced privacy, this user-friendly tag manager enables even a novice user to use tags efficiently. Piwik pro comes with deploying the setup in own infrastructure or in cloud hosted by them. Google Tag Manager Alternative #3: Piwik Pro: Thus, you have enabled the Digital Data Exchange. according to the information that you have. You will also update the output configuration such as client id, data collection method, analytics provider site, WebSphere commerce server etc. Update the tag, update the attribute to use DDX. This will be required in order to enable the site to use DDX. After receiving this data, DDX will send them to its bigger part, IBM Digital Analytics tool, IBM TeaLeaf and other such analytics frameworks where they will be processed.īefore starting with DDX, one needs to integrate the store with IBM Digital Analytics as it is one of the core components.Īfter integration, open up the biConfig.xml file for editing. These data are then sent to IBM Digital Data Exchange. The behaviour of a customer could be collected via WebSphere commerce analytics tags. It is a part of IBM Digital Analytical suite where Digital Data Exchange along with the IBM WebSphere creates the perfect ecosystem for keeping tracks on various activities in the site. Google Tag Manager Alternative #2:IBM DDX: As you will use it, you will get more familiar with the interface and thus, you can create many complicated tags which will go deep into consumer behaviour in the site. This gives you an enormous opportunity as now you can put your concentration to the product side rather than working on the background.īeing independent of the developers will also enable you to think out of the box. Without the hassle of writing code, via Action Recorder, you can track form submission, button clicks, page views. Next, you will have to click an area which you want to track and you will get the feed of behaviour or reaction of the customers based upon which, you can alter the marketing strategies. You just need to add the script and your setup will be finished. How to install: The main core of implementing Action Recorder is that, you don’t need to be a developer to integrate it. With the help of no coding tag manager, you can just click to track any area of your site for activities. With respect to all these matrices to compare, here are the top 10 alternatives of GTM (from bottom to top): Google Tag Manager Alternative #1: CustomerLab’s Action Recorder:ĭue to the simplicity yet effectiveness that it brings, CustomerLab’s Action recorder comes to the first position in the list. There are many alternatives which may suit your need better than GTM and that too at a lower price. Among them, Google Tag Manager (GTM) is one of the most popular ones but the list doesn’t end there. This is a list of such tag managers which have propelled the web as we know today. And the best part of it is, in most cases, one doesn’t even need to write code as the tag managers will encapsulate them behind the scene thus providing the client with a clean, user-friendly dashboard from where they can control everything. Tags have come a long way since their inception and today, it holds a crucial position in terms of firing activities that will lead to many background processing which will do complicated tasks such as tracking, live chat etc.
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